Frigade
Frigade embeds an AI assistant that learns a product by using it, then onboards end users by answering in context, highlighting the next UI element step by step, or doing the setup task for them.
Notes
- Learning is hands-off: the assistant 'takes a seat like any user' with a test login, works through real workflows, and 're-learns as you ship' on a schedule, flagging moved UI (homepage).
- The homepage demo shows 'How do I see my analytics?' turned into a live walk-through: a dark hint bar ('Open the drop-down menu', then 'Tap on Analytics') with a blue marker on the exact menu item.
- For 'Invite Christian@acme.com to my account' the assistant navigates to Workspace → People, pre-fills the email and says 'Here you go! Just hit the Invite button', leaving the final click to the user.
- Skills (launched July 14, 2026) let the assistant run actions itself; one launch example is new users configuring a workspace by describing the setup they want.
- Assist API (Sept 8, 2026) gives a company's own agent Frigade's product knowledge, so that agent stays the only one users talk to during onboarding.
- Install is pitched as 15 minutes, trained on staging first; self-hosting with your own LLM keys is available.
Patterns
in-product ai guidehighlight-next-elementagent does setup taskself-updating tours
Articles
- Frigade Launches Skills, Giving Any Product an AI Assistant That Takes Action for Users, No Code RequiredPR Newswire (Frigade)by the team
- Frigade Launches Assist API, Turning a Company's AI Agent Into an Onboarding and Support SpecialistPR Newswire (Frigade)by the team
- Your product can't explain itselfFrigade Blogby the team
- Launch YC: Frigade: Product onboarding that builds itselfY Combinatorby the team