# v0 (Vercel)

Source: https://useronboarding.ai/companies/v0

- Category: Onboarding for AI products
- Type: Dev tools
- Product: https://v0.app

v0's landing page is the product: a "What do you want to create?" prompt box with one-click example chips and a template gallery. Per a third-party teardown, a logged-out visitor can submit a prompt and see v0 start generating before being asked to sign up.

## Notes

- Growthmates' teardown of six AI builders found "4/6 AI tools asked me to sign up immediately, but V0 is not interrupting the first time to value" — generation starts after the prompt with no sign-up wall, and the sign-up flow is "almost invisible, with only 3 simple steps."
- The logged-out home shown in the teardown has Sign In / Sign Up top-right, a model selector ("v0 Max") in the composer, and example chips under the box (Event Calendar, Shopping Cart, Music Player, User Profile, plus a refresh icon) that fill the prompt for you.
- Below the fold, "Start with a template" is filtered by Apps and Games, Landing Pages, Components, Dashboards, with a Browse all link — templates are a secondary path, not a required step.
- After submit, the page becomes a chat thread under a "Drafts" breadcrumb showing a "Thinking" state while Sign In / Sign Up stay in the header.
- v0's own Quickstart still tells users to "Visit v0.app and sign in" first, then describe the app in natural language (examples: "A todo app with add, edit, and delete functionality"), refine in Code or Design mode, and deploy through the Publish control in the chat header.
- The docs home frames onboarding by role — e.g. designers can "Clone pages with screenshots or Figma files," engineers can "Create React components."
- Vercel's official prompting guide teaches new users a three-part prompt: product surface, context of use, and constraints and taste. The reasoning: vague prompts make v0 guess, and a detailed prompt came out "19 seconds faster, 152 fewer lines, lower cost" in their test. The guide treats v0 as a collaborator whose output "depends on how clearly you communicate" (Vercel Blog, 2025-12-15).

## Patterns

prompt before signup, example prompt chips, template gallery, single prompt box home, role-based docs entry, prompt-writing education

## Screens

- ![Logged-out v0: "What do you want to create?" prompt with example chips and template gallery (left); generation already "Thinking" with Sign In/Sign Up still in the header (right)](https://useronboarding.ai/images/v0-1.jpg) Logged-out v0: "What do you want to create?" prompt with example chips and template gallery (left); generation already "Thinking" with Sign In/Sign Up still in the header (right) (source: https://www.growthmates.news/p/your-onboarding-should-become-invisible)

## Articles

- [Quickstart](https://v0.app/docs/quickstart): v0 Docs (by the product team)
- [v0 Docs](https://v0.app/docs): v0 Docs (by the product team)
- [How to prompt v0](https://vercel.com/blog/how-to-prompt-v0): Vercel Blog (Esteban Suárez, 2025-12-15) (by the product team)
- [Your onboarding should become invisible](https://www.growthmates.news/p/your-onboarding-should-become-invisible): Growthmates (Kate Syuma)

## Cited in

- [Where did onboarding go in AI products?](https://useronboarding.ai/questions#where-did-onboarding-go)
- [How do products solve the blank prompt box?](https://useronboarding.ai/questions#blank-box)
- [Signup first, or value first?](https://useronboarding.ai/questions#signup-timing)
- [How do products teach people to prompt?](https://useronboarding.ai/questions#teach-prompting)