# HubSpot (Breeze)

Source: https://useronboarding.ai/companies/hubspot-breeze

- Category: Onboarding that uses AI
- Type: Productivity
- Product: https://www.hubspot.com/products/artificial-intelligence

HubSpot seeds its AI context from your website. You enter a URL, Breeze crawls the site and fills a Brand Identity profile (industry, competitors, content themes, tech stack) and optionally a brand voice, which every later AI feature reads from.

## Notes

- Setup starts from a domain: the company name and domain in Account Defaults are required because 'the domain is used by HubSpot's AI to crawl your website' (KB: Generate your brand identity context with AI).
- The 'Enter a website' dialog promises 'We won't overwrite anything you or your team entered manually', and brand voice is opt-in via a 'Yes, update my Brand Voice' checkbox.
- The crawl fills six context groups: industry classification, customer sentiment, competitive landscape, content themes, tech stack and social responsibility; each row shows its source domain and a count of missing fields.
- Brand voice setup generates up to 4 personality and 4 tone traits from a writing sample, then asks the user to review and edit them (Brand Voice product page).
- HubSpot's own 'Set up a HubSpot account to adopt AI features' guide orders setup as: turn on AI, grant data access, crawl for brand identity, complete company profile, then define ICPs and personas.
- Crawl and brand identity context are gated to Professional and Enterprise editions.

## Patterns

url-to-workspace, ai-prefilled profile, review-and-edit generated defaults, manual-edits-protected

## Screens

- !['Enter a website' dialog: URL field with redirect check and an opt-in checkbox to update Brand Voice from the crawl](https://useronboarding.ai/images/hubspot-breeze-1.jpg) 'Enter a website' dialog: URL field with redirect check and an opt-in checkbox to update Brand Voice from the crawl (source: https://knowledge.hubspot.com/branding/generate-your-brand-identity-context-with-ai)
- ![Additional Context table filled from the crawled site, each field tagged with its source and a 'Missing' count](https://useronboarding.ai/images/hubspot-breeze-2.jpg) Additional Context table filled from the crawled site, each field tagged with its source and a 'Missing' count (source: https://knowledge.hubspot.com/branding/generate-your-brand-identity-context-with-ai)
- !['Review and edit brand voice': AI-generated personality and tone chips from a writing sample](https://useronboarding.ai/images/hubspot-breeze-3.jpg) 'Review and edit brand voice': AI-generated personality and tone chips from a writing sample (source: https://www.hubspot.com/products/content/brand-voice)

## Articles

- [Generate your brand identity context with AI](https://knowledge.hubspot.com/branding/generate-your-brand-identity-context-with-ai): HubSpot Knowledge Base (by the product team)
- [Set up a HubSpot account to adopt AI features](https://knowledge.hubspot.com/ai/set-up-a-hubspot-account-to-adopt-ai-features): HubSpot Knowledge Base (by the product team)
- [AI Brand Voice](https://www.hubspot.com/products/content/brand-voice): HubSpot product page (by the product team)

## Cited in

- [Can you skip the questionnaire by reading context the user already has?](https://useronboarding.ai/questions#context-not-questions)