# Frigade

Source: https://useronboarding.ai/companies/frigade

- Category: Onboarding that uses AI
- Type: Onboarding vendors
- Product: https://frigade.com/

Frigade embeds an AI assistant that learns a product by using it, then onboards end users by answering in context, highlighting the next UI element step by step, or doing the setup task for them.

## Notes

- Learning is hands-off: the assistant 'takes a seat like any user' with a test login, works through real workflows, and 're-learns as you ship' on a schedule, flagging moved UI (homepage).
- The homepage demo shows 'How do I see my analytics?' turned into a live walk-through: a dark hint bar ('Open the drop-down menu', then 'Tap on Analytics') with a blue marker on the exact menu item.
- For 'Invite Christian@acme.com to my account' the assistant navigates to Workspace → People, pre-fills the email and says 'Here you go! Just hit the Invite button', leaving the final click to the user.
- Skills (launched July 14, 2026) let the assistant run actions itself; one launch example is new users configuring a workspace by describing the setup they want.
- Assist API (Sept 8, 2026) gives a company's own agent Frigade's product knowledge, so that agent stays the only one users talk to during onboarding.
- Install is pitched as 15 minutes, trained on staging first; self-hosting with your own LLM keys is available.

## Patterns

in-product ai guide, highlight-next-element, agent does setup task, self-updating tours

## Screens

- ![Frame from the homepage demo video: the assistant answers 'How do I see my analytics?' with a 'Tap on Analytics' hint pinned to the menu item](https://useronboarding.ai/images/frigade-1.jpg) Frame from the homepage demo video: the assistant answers 'How do I see my analytics?' with a 'Tap on Analytics' hint pinned to the menu item (source: https://frigade.com/)
- ![Frame from the homepage demo video: after an invite request, the assistant opens People, pre-fills the email and points to the Invite button](https://useronboarding.ai/images/frigade-2.jpg) Frame from the homepage demo video: after an invite request, the assistant opens People, pre-fills the email and points to the Invite button (source: https://frigade.com/)

## Articles

- [Frigade Launches Skills, Giving Any Product an AI Assistant That Takes Action for Users, No Code Required](https://www.prnewswire.com/news-releases/frigade-launches-skills-giving-any-product-an-ai-assistant-that-takes-action-for-users-no-code-required-302824744.html): PR Newswire (Frigade) (by the product team)
- [Frigade Launches Assist API, Turning a Company's AI Agent Into an Onboarding and Support Specialist](https://www.prnewswire.com/news-releases/frigade-launches-assist-api-turning-a-companys-ai-agent-into-an-onboarding-and-support-specialist-302872054.html): PR Newswire (Frigade) (by the product team)
- [Your product can't explain itself](https://frigade.com/blog/your-product-cant-explain-itself): Frigade Blog (by the product team)
- [Launch YC: Frigade: Product onboarding that builds itself](https://www.ycombinator.com/launches/Owy-frigade-product-onboarding-that-builds-itself): Y Combinator (by the product team)

## Cited in

- [How do AI products set expectations about mistakes and data?](https://useronboarding.ai/questions#trust)
- [What are onboarding-tool vendors doing with AI?](https://useronboarding.ai/questions#vendors)