# Clay

Source: https://useronboarding.ai/companies/clay

- Category: Onboarding that uses AI
- Type: Productivity
- Product: https://www.clay.com/sculptor

Clay skips the empty dashboard. Signup answers route new users straight into a live workbook where its Sculptor AI assistant has already suggested searches based on the user's company website, then it suggests an enrichment and pays out credits when the user runs it.

## Notes

- Signup collects workspace name, team type, CRM, tools and attribution via click-to-select tiles; the last question, 'How would you like to get started?', offers Find and enrich people/accounts, Generate Pre-Meeting Notes, AI Outbound Messaging and Automate Account Research (Supademo teardown).
- The workbook opens with 'I'm Sculptor, your AI assistant for Clay' and three 'Suggested searches for supademo.com based on your business context' (e.g. 'Customer Success Managers at SaaS firms'), with a link showing what context was used.
- After the first search, Clay highlights a suggested enrichment column ('Work Email', ~2.9 credits/row, 'Save and run 10 rows').
- Approving it triggers 'You've earned 100 credits for creating your first waterfall!'; the teardown notes the reward is real because every action in Clay costs credits.
- The teardown defines activation as completing the first enrichment run on a live prospect table.

## Patterns

url-to-workspace, empty-state prompts, use-case routing, ai-suggested next action, activation rewards

## Screens

- !['How would you like to get started?' use-case picker that routes into a first project](https://useronboarding.ai/images/clay-1.jpg) 'How would you like to get started?' use-case picker that routes into a first project (source: https://supademo.com/user-flow-examples/clay)
- ![Sculptor's suggested searches generated from the signup company's website/business context](https://useronboarding.ai/images/clay-2.jpg) Sculptor's suggested searches generated from the signup company's website/business context (source: https://supademo.com/user-flow-examples/clay)
- ![Suggested 'Work Email' enrichment with per-row credit cost and 'Save and run 10 rows'](https://useronboarding.ai/images/clay-3.jpg) Suggested 'Work Email' enrichment with per-row credit cost and 'Save and run 10 rows' (source: https://supademo.com/user-flow-examples/clay)
- !['You've earned 100 credits for creating your first waterfall!' activation reward](https://useronboarding.ai/images/clay-4.jpg) 'You've earned 100 credits for creating your first waterfall!' activation reward (source: https://supademo.com/user-flow-examples/clay)

## Articles

- [Sculptor](https://www.clay.com/sculptor): Clay (by the product team)
- [Sculptor - Clay Docs](https://university.clay.com/docs/sculptor): Clay University (by the product team)
- [Clay Onboarding Flow: A Screen-by-Screen Teardown](https://supademo.com/user-flow-examples/clay): Supademo

## Cited in

- [Should you ask questions before the first output?](https://useronboarding.ai/questions#ask-or-infer)
- [Can you skip the questionnaire by reading context the user already has?](https://useronboarding.ai/questions#context-not-questions)
- [Where does pricing show up?](https://useronboarding.ai/questions#pricing)
- [What counts as activated?](https://useronboarding.ai/questions#activation)