# Chameleon

Source: https://useronboarding.ai/companies/chameleon

- Category: Onboarding that uses AI
- Type: Onboarding vendors
- Product: https://www.chameleon.io/agents

Chameleon's Copilot turns a goal like 'launch our new feature' into a researched brief and then a multi-experience onboarding campaign. It uses Chameleon's benchmark data to push back on tours that users tend to dismiss.

## Notes

- Copilot opens on 'What are you trying to do?' with goal chips (Launch a new feature, Drive adoption of a feature, More…), a free-text prompt that can reference an existing walkthrough, an attached PDF and an @-picked audience segment.
- Its pipeline is shown as Researching → Strategizing → Creating: a 'Researched Topic' card (it uses web search on your product), a 'Strategy Brief' with objective and problem, then generated steps with Next/Dismiss buttons.
- Output includes copy, targeting rules and goal configuration across tours, modals, banners and surveys, not just a single tour.
- It is trained on Chameleon Benchmarks ('5-step tours see 78% drop-off') and is pitched as protecting users by pushing back on bad UX; CEO Pulkit Agrawal cites a 91% dismissal rate on first onboarding steps.
- Runs in strategy, create and analyze modes, so it can critique existing experiences as well as build new ones.

## Patterns

goal-to-campaign, ai strategy brief, benchmark-grounded pushback, prompt-to-flow builder

## Screens

- ![Copilot prompt: 'What are you trying to do?' with goal chips, an attached feature PDF and an audience segment picker](https://useronboarding.ai/images/chameleon-1.jpg) Copilot prompt: 'What are you trying to do?' with goal chips, an attached feature PDF and an audience segment picker (source: https://www.chameleon.io/blog/copilot)
- ![From 'Launch our new Intelligence 2.0 feature' to Researched Topic, Strategy Brief and generated tour steps](https://useronboarding.ai/images/chameleon-2.jpg) From 'Launch our new Intelligence 2.0 feature' to Researched Topic, Strategy Brief and generated tour steps (source: https://www.chameleon.io/blog/copilot)

## Articles

- [Meet Copilot: The UX Agent That Protects Users From Your Best Intentions](https://www.chameleon.io/blog/copilot): Chameleon Blog (Pulkit Agrawal) (by the product team)
- [AI in User Onboarding: The Complete Guide for B2B SaaS](https://www.chameleon.io/blog/ai-user-onboarding): Chameleon Blog (by the product team)
- [10 Ways to Use AI in User Onboarding That You Can Ship Today](https://www.chameleon.io/blog/10-ways-to-use-ai-user-onboarding): Chameleon Blog (by the product team)

## Cited in

- [Do product tours still work?](https://useronboarding.ai/questions#tours)
- [What are onboarding-tool vendors doing with AI?](https://useronboarding.ai/questions#vendors)