# Canva

Source: https://useronboarding.ai/companies/canva

- Category: Onboarding that uses AI
- Type: Creative
- Product: https://www.canva.com/magic-design/

Canva asks one use-case question at signup and then drops new users on a home screen built around a Canva AI prompt ('What will you design today?'). The first design can be generated from a sentence instead of starting from a template.

## Notes

- Signup asks a single use-case question (Personal, Work, Education or Nonprofit) that 'takes two seconds' and tailors template suggestions without a tour (Supademo teardown).
- The new-user home screen defaults to a Canva AI tab next to Your designs and Templates, with the prompt already filled ('create a poster ad for Supademo…') and mode chips for Design, Image, Doc and Code.
- Under the prompt, a 'what you can do with AI' row shows starter prompts by type (Image: 'A cat playing with a ball of yellow yarn', Code: 'An interactive historical timeline', Write, Video).
- An onboarding tooltip on the prompt bar reads 'Let's put AI to work ✨', so the AI entry point is the guided first step.
- Canva's Magic Design page pitches starting from a text prompt to generate on-brand designs 'whether you're a confident Canva user or a total beginner.'

## Patterns

prompt-first home, empty-state prompts, use-case question, generated first project

## Screens

- ![New-user home: 'What will you design today?' with the Canva AI prompt, mode chips and 'Let's put AI to work' tooltip](https://useronboarding.ai/images/canva-1.jpg) New-user home: 'What will you design today?' with the Canva AI prompt, mode chips and 'Let's put AI to work' tooltip (source: https://supademo.com/user-flow-examples/canva)
- ![Signup use-case question that personalizes template and AI suggestions](https://useronboarding.ai/images/canva-2.jpg) Signup use-case question that personalizes template and AI suggestions (source: https://supademo.com/user-flow-examples/canva)

## Articles

- [Magic Design: Free Online AI Design Tool](https://www.canva.com/magic-design/): Canva (by the product team)
- [Canva onboarding flow teardown](https://supademo.com/user-flow-examples/canva): Supademo

## Cited in

- [How do products solve the blank prompt box?](https://useronboarding.ai/questions#blank-box)
- [Should you ask questions before the first output?](https://useronboarding.ai/questions#ask-or-infer)